Content, Digital, Marketing, Strategy
YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]
digital, escapism, featured, mobile, Social media, travel, video
Content, Digital, Marketing, Strategy
Facebook currently boasts 8 million video views per day. What’s even more surprising is the fact that about 85 percent of those video views happen with the sound turned off and whilst Facebook only registers a ‘view’ at the 3 second mark this provides really useful when designing your creative content. I have seen first-hand […]
content, digital marketing, Facebook, featured, Instagram, Social media, topical, video
1.0 The Fundamentals It’s no secret that Google, YouTube and Facebook like to keep their algorithm well under wraps, but as 2018 kicks off it looks like there’s been a few further changes to the algorithm that’s impacts content creators. Content creators invest a lot of time trying to climb the ranks of the search […]
content, creation, featured, mobile, online, Social media, video
Welcome to the second part of The ‘BUSINESS SUPERFUEL’ guide. If you are new to the guide, in short it is a must have guide for those inquisitive strategists who are relentless questioning if their business or career on track
Automation, Business, Capability, featured, market leader, Risk, Systems, transformation
The ‘BUSINESS SUPERFUEL’ guide is a MUST have guide for those inquisitive strategists who are relentless questioning, am I doing enough to positively influence the business I am in, in order to become the market leader?
Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]
commerical, content, fire, Label, Leona, marketing, single, songwriters, strategy, sustainability, syco, Universal
Transform the Corporate Infrastructure to Increase Profits. In order to succeed in a corporate, start up or in local or central government, it is now critical to transform the corporate infrastructure to increase profits. Don’t let this barrier exist anymore. Today there still exists an enormous gap in how some companies in the top 250 […]
bottomline, bridge, budgets, Corporate, culture, featured, finance, gap, government, increase, infrastructure, investment, leadership, profits, reporting, startup, transfrom
Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]
best practice, Brand Concept, Content Curation, Digital Communications, Digital Planning, featured, John Legend, market testing, marketing, Social media, strategy, sustainable revenue streams, The Apprentice, x-factor
Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]
digital, featured, Financials, Justin Beiber, Katy Perry, marketing, Music Streaming, one direction, revenue, strategy, Taylor Swift, Twitter, Value proposition
Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]
brand, credibility, entertainment, featured, gogglebox, insight, marketing, mentors, professional development, sales, second screen, tv, voting, x-factor
Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]
best practice, Business, Champions, digital, featured, lifecycle, market research, Smarketeers, sustainability, winning
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
Telefónica, Music in their DNA? Stephen Shurrock CEO of New Business Ventures at Telefónica Digital announced this week a strategic joint venture with Rhapsody to become a significant global force within music. Is this a brave move or a glance at the deep and meaningful future commercial insight into the future role and function […]
The Future Face of Digital Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game […]
The 3P’s of Growth Strategy With most companies still reeling from a whole host of key issues such as redundancies, new restructures, a freeze on spending and slow market growth it is critical to recognise that businesses must use insight and focus on three key areas: People Performance Profits People You now have your new […]
The Trials and Tribulations for I’m a Celebrity 2013 It’s got to be said another strong year from the ‘I’m a Celebrity get me out of here’ team, however I am going to suggest a new guideline that can limit contestant ability to voiding their voted trial. Let’s review some expectations here, the contestants […]
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
Building Music ‘Artist’ Brands Without The Disconnect Traditional methods when launching a new act in the music industry has been to find a class act then allocate catchy songs (specific to that market) and build a promotional campaign through live dates, guest appearances, interviews/articles and airplay. It was all about the brand building and market […]
brand, brands, david guetta, featured, Music Industry, one direction, rihanna
Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]
brand, competitive advantage, differentiation, growth strategy, gym, kent, marketing messages, rhino, strategy
Whilst business today is being implemented from one, three and five year business plans it is time to give vital consideration to the next 10 years and effective strategic planning. The shift of consumer focus is more than apparent in industry today and the way in which sales are made but with media related companies […]
ceo, competitive advantage, differentiation, featured, growth strategy, leadership, Music Industry, Social media, Sony, strategy
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]
brand, ceo, city of London, commercial director, competitive advantage, Corporate, critical success factors, differentiation, digital marketing, growth strategy, Social media, strategic intent, value added proposition, Vision
Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]
Abercrombie & Fitch, brands, competitive advantage, critical success factors, differentiation, Fashion, featured, revenue, value added proposition
The Tossed brand is somewhat of a phenomenon when it comes to City of London’s multiple lunchtime food retailers and the positioning of its identity. Tossed’s mission statement is defined simply as ‘Turning over a new leaf’ and Tossed not only offers very good tasting products complete with a plethora of very healthy options (calorie […]
brand, city of London, comedy marketing, differentiate, food retailer, growth strategy, humour, identity, marketing messages, slogans
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Sony Corporation The Return of the Reigning Emperor
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – SYCO 2012 – Commerical Initiative
