Facebook currently boasts 8 million video views per day. What’s even more surprising is the fact that about 85 percent of those video views happen with the sound turned off and whilst Facebook only registers a ‘view’ at the 3 second mark this provides really useful when designing your creative content.
I have seen first-hand compelling data that previously identified that average viewer rates in 2016/17 were around 8 seconds before a viewer moved on. This trend has sped up and is closer to 3 seconds (and-out) for 2017/18.
It’s therefore never been so important to not just get ‘viewers’ attention in those first three seconds but it’s also ensure they become part of the organic story telling (comment/tag-a-friend).
Let’s review what a video ‘post’ (organic or paid) needs to achieve fast
THE TAKE OUT!
Fast track your 3-minute music video, your 2-minute motion picture trailer and your 60 second retail commercial to a new hyper bite-size 3–10 second swipe-up style video that it creates a faster reaction to ensure purchase or to find out more. Get to the point – less is OFTEN the most powerful tool you have with the time that you have to say it in!