Post by: Media Team
Your 2018 Video Marketing Strategy
1.0 The Fundamentals It’s no secret that Google, YouTube and Facebook like to keep their algorithm well under wraps, but as 2018 kicks off it looks like there’s been a few further changes to the algorithm that’s impacts content creators. Content creators invest a lot of time trying to climb the ranks of the search […]
content, creation, featured, mobile, online, Social media, video
The Business Super-fuel Guide – Part 2
Welcome to the second part of The ‘BUSINESS SUPERFUEL’ guide. If you are new to the guide, in short it is a must have guide for those inquisitive strategists who are relentless questioning if their business or career on track
Automation, Business, Capability, featured, market leader, Risk, Systems, transformation
The Business Super-fuel Guide – Part 1
The ‘BUSINESS SUPERFUEL’ guide is a MUST have guide for those inquisitive strategists who are relentless questioning, am I doing enough to positively influence the business I am in, in order to become the market leader?
Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love
Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]
commerical, content, fire, Label, Leona, marketing, single, songwriters, strategy, sustainability, syco, Universal
Transform the Corporate Infrastructure to Increase Profits
Transform the Corporate Infrastructure to Increase Profits. In order to succeed in a corporate, start up or in local or central government, it is now critical to transform the corporate infrastructure to increase profits. Don’t let this barrier exist anymore. Today there still exists an enormous gap in how some companies in the top 250 […]
bottomline, bridge, budgets, Corporate, culture, featured, finance, gap, government, increase, infrastructure, investment, leadership, profits, reporting, startup, transfrom
Best Practice in Digital Communications and Content Curation
Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]
best practice, Brand Concept, Content Curation, Digital Communications, Digital Planning, featured, John Legend, market testing, marketing, Social media, strategy, sustainable revenue streams, The Apprentice, x-factor
Streaming Ahead!.. Swift ‘Tailor-made’ Action
Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]
digital, featured, Financials, Justin Beiber, Katy Perry, marketing, Music Streaming, one direction, revenue, strategy, Taylor Swift, Twitter, Value proposition
Second screen consumers and the links to entertainment profits
Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]
brand, credibility, entertainment, featured, gogglebox, insight, marketing, mentors, professional development, sales, second screen, tv, voting, x-factor
Smarketeers – The Five E’s of Success
Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]
best practice, Business, Champions, digital, featured, lifecycle, market research, Smarketeers, sustainability, winning
Universal – Kylie Minogue Records Joint Venture?
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
Telefónica, Music in their DNA?
Telefónica, Music in their DNA? Stephen Shurrock CEO of New Business Ventures at Telefónica Digital announced this week a strategic joint venture with Rhapsody to become a significant global force within music. Is this a brave move or a glance at the deep and meaningful future commercial insight into the future role and function […]
The Future Face of Digital
The Future Face of Digital Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game […]
The 3P’s of Growth Strategy
The 3P’s of Growth Strategy With most companies still reeling from a whole host of key issues such as redundancies, new restructures, a freeze on spending and slow market growth it is critical to recognise that businesses must use insight and focus on three key areas: People Performance Profits People You now have your new […]
The Trials and Tribulations for Im a Celebrity 2013
The Trials and Tribulations for I’m a Celebrity 2013 It’s got to be said another strong year from the ‘I’m a Celebrity get me out of here’ team, however I am going to suggest a new guideline that can limit contestant ability to voiding their voted trial. Let’s review some expectations here, the contestants […]
Sony Corporation The Return of the Reigning Emperor
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Sony Corporation The Return of the Reigning Emperor
SYCO 2012 – Commerical Initiative
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – SYCO 2012 – Commerical Initiative
