Post by: Kevin Tewis-Allen

Content, Digital, Marketing, Strategy

Your 5-a-day For Business

14 Mar , 2018  

Clock Countdown

YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]

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Content, Digital, Marketing, Strategy

The 3 Second Rule

13 Mar , 2018  

3 seconds

Facebook currently boasts 8 million video views per day. What’s even more surprising is the fact that about 85 percent of those video views happen with the sound turned off and whilst Facebook only registers a ‘view’ at the 3 second mark this provides really useful when designing your creative content. I have seen first-hand […]

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Music

The future SYCOLOGY of the X Factor (2012)

2 Jul , 2012  

Simon Cowell Arriving At X-Factor Auditions

Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]

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Music

Building Music ‘Artist’ Brands Without The Disconnect

9 May , 2012  

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Building Music ‘Artist’ Brands Without The Disconnect Traditional methods when launching a new act in the music industry has been to find a class act then allocate catchy songs (specific to that market) and build a promotional campaign through live dates, guest appearances, interviews/articles and airplay. It was all about the brand building and market […]

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Marketing

Emerging Brands – Rhino’s Gym

23 Mar , 2012  

rhinos article image

Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]

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Music

Cold Calling the Music Industry

15 Mar , 2012  

Cold Calling the Music Industry

Whilst business today is being implemented from one, three and five year business plans it is time to give vital consideration to the next 10 years and effective strategic planning. The shift of consumer focus is more than apparent in industry today and the way in which sales are made but with media related companies […]

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Marketing

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)

13 Mar , 2012  

Albert Einstein

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]

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Marketing

Jacking up the Wills through Marketing

9 Mar , 2012  

Jack Wills

Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]

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Marketing

Marketing for ‘Tossers’

9 Mar , 2012  

Marketing For Tossers

The Tossed brand is somewhat of a phenomenon when it comes to City of London’s multiple lunchtime food retailers and the positioning of its identity. Tossed’s mission statement is defined simply as ‘Turning over a new leaf’ and Tossed not only offers very good tasting products complete with a plethora of very healthy options (calorie […]

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Marketing

The New Leaders of Marketing

2 Jan , 2012  

New Leaders of Marketing

This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]

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Strategy

Re-design Your Strategy For 2012

5 Dec , 2011  

Re-Design Your Strategy For 2012

“Know your enemy well but know yourself the most” Building on the theme of Sun Tzu ‘The art of War’ 400BC, many businesses will need to re-design and refine their strategies for 2012 and onwards to ensure successful competitive advantages ahead of challenging new markets. In the city of London so many companies are focused […]

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Music

SYCO – “How not to be threatened by a crisis”

13 Sep , 2011  

SYCO 'How not to be threatened by a crisis'

1.0 Introduction SYCO (Founded by mogul Simon Cowell) is the sole distributor for highly successful television products, X Factor’ and ‘Britain’s Got Talent’ created by ITV and SYCO. SYCO is currently the most successful label within Sony Music which contributes 70% percent of the organisations entire revenue in the United Kingdom. This success is attributed […]

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Strategy

Leadership Verses Micro-Management

9 Sep , 2011  

Leadership vs Micro-Management

Widespread amongst the large corporate environment are insightful visions from strong leaders and key business executives who try their best to engage stakeholders in order to achieve a more efficient working practice in order to meet strategic goals. This breath of visionary fresh air should be a defining and positive moment in reshaping the future […]

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