Best Practice in Digital Communications and Content Curation.
Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to do some live market testing for free. It is important to keep a strong view on the ‘sources’ of these conversations without negative connections to competitors, politics or stakeholders skewing the mix.
Let me please re-visit and age old one liner that “customers are always right”.
NO – They are not but they DO come FIRST!
This is where you can learn from best practice examples from other brands, other digital communities and consumer blogs that will help you and your team formulate appropriate business responses and also to help you design your future digital communications plans from trends in industry.
As regular readers will know I am THE biggest fan of the term ‘content is king’ and then aligning it with the best ‘brand concept’ possible as your major key starting point. If the brand concept is wrong or off in the first place it will rarely work even if a business or investor throws serious finances at it.
It just as simple a getting it wrong with:
Many of the current wins of fails in industry are born from exactly one of these two major points in my opinion, most of my recommendations and solutions are highly transferrable to many industries and wider than entertainment. It is therefore critical that now even more digital attention is given to these fundamentals and the growing smart reactions of key digital and social communities. Let’s look at three brief case studies into the three brands mentioned above.
Hopefully these examples provide a clear testament as to how consumers can better align with your company/product/service/concept more effectively idea if they know what the expectation is around quality before they press ‘play’ or press ‘enter’ on their mobile device. Using entertainment as one key example, I am sure you are able to see why I think so much transferable business best practice can be derived from these examples.
best practice, Brand Concept, Content Curation, Digital Communications, Digital Planning, featured, John Legend, market testing, marketing, Social media, strategy, sustainable revenue streams, The Apprentice, x-factor