Second screen consumers and the links to entertainment profits
Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]
brand, credibility, entertainment, featured, gogglebox, insight, marketing, mentors, professional development, sales, second screen, tv, voting, x-factor
Universal – Kylie Minogue Records Joint Venture?
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
The future SYCOLOGY of the X Factor (2012)
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
Building Music ‘Artist’ Brands Without The Disconnect
Building Music ‘Artist’ Brands Without The Disconnect Traditional methods when launching a new act in the music industry has been to find a class act then allocate catchy songs (specific to that market) and build a promotional campaign through live dates, guest appearances, interviews/articles and airplay. It was all about the brand building and market […]
brand, brands, david guetta, featured, Music Industry, one direction, rihanna
Emerging Brands – Rhino’s Gym
Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]
brand, competitive advantage, differentiation, growth strategy, gym, kent, marketing messages, rhino, strategy
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]
brand, ceo, city of London, commercial director, competitive advantage, Corporate, critical success factors, differentiation, digital marketing, growth strategy, Social media, strategic intent, value added proposition, Vision
Marketing for ‘Tossers’
The Tossed brand is somewhat of a phenomenon when it comes to City of London’s multiple lunchtime food retailers and the positioning of its identity. Tossed’s mission statement is defined simply as ‘Turning over a new leaf’ and Tossed not only offers very good tasting products complete with a plethora of very healthy options (calorie […]
brand, city of London, comedy marketing, differentiate, food retailer, growth strategy, humour, identity, marketing messages, slogans
The New Leaders of Marketing
This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]
brand, ceo, city of London, commercial director, competitive advantage, differentiate, featured, growth strategy, marketing, marketing messages, strategic intent
Article – Making Music For A Global Audience
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Making Music For A Global Audience
brand, commercial director, competitive advantage, Corporate, critical success factors, featured, growth strategy, leadership, Music Industry, simon cowell, Social media, Sony, strategic intent, syco, value added proposition, Vision
