Building Music ‘Artist’ Brands Without The Disconnect

9 May , 2012  


Building Music ‘Artist’ Brands Without The Disconnect Traditional methods when launching a new act in the music industry has been to find a class act then allocate catchy songs (specific to that market) and build a promotional campaign through live dates, guest appearances, interviews/articles and airplay. It was all about the brand building and market […]

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Jacking up the Wills through Marketing

9 Mar , 2012  

Jack Wills

Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company‚Äôs history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]

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