Music

Cold Calling the Music Industry

15 Mar , 2012  

Cold Calling the Music Industry

Whilst business today is being implemented from one, three and five year business plans it is time to give vital consideration to the next 10 years and effective strategic planning. The shift of consumer focus is more than apparent in industry today and the way in which sales are made but with media related companies […]

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Marketing

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)

13 Mar , 2012  

Albert Einstein

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]

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Marketing

The New Leaders of Marketing

2 Jan , 2012  

New Leaders of Marketing

This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]

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