Universal – Kylie Minogue Records Joint Venture?
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]
brand, ceo, city of London, commercial director, competitive advantage, Corporate, critical success factors, differentiation, digital marketing, growth strategy, Social media, strategic intent, value added proposition, Vision
Jacking up the Wills through Marketing
Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]
Abercrombie & Fitch, brands, competitive advantage, critical success factors, differentiation, Fashion, featured, revenue, value added proposition
Article – Making Music For A Global Audience
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Making Music For A Global Audience
brand, commercial director, competitive advantage, Corporate, critical success factors, featured, growth strategy, leadership, Music Industry, simon cowell, Social media, Sony, strategic intent, syco, value added proposition, Vision
