Music

Universal – Kylie Minogue Records Joint Venture?

19 Mar , 2014  

kylie

With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]

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Marketing

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)

13 Mar , 2012  

Albert Einstein

Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]

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Marketing

Jacking up the Wills through Marketing

9 Mar , 2012  

Jack Wills

Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]

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