Content, Digital, Marketing, Strategy

Your 5-a-day For Business

14 Mar , 2018  

Clock Countdown

YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]

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Music

Streaming Ahead!.. Swift ‘Tailor-made’ Action

9 Nov , 2014   Video

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Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]

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Marketing, Strategy

Smarketeers – The Five E’s of Success

26 Oct , 2014  

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Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]

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Strategy

The Future Face of Digital

4 Mar , 2013  

Digital Fingerprint

The Future Face of Digital   Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game […]

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