Content, Digital, Marketing, Strategy
Your 5-a-day For Business
YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]
digital, escapism, featured, mobile, Social media, travel, video
Streaming Ahead!.. Swift ‘Tailor-made’ Action
Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]
digital, featured, Financials, Justin Beiber, Katy Perry, marketing, Music Streaming, one direction, revenue, strategy, Taylor Swift, Twitter, Value proposition
Smarketeers – The Five E’s of Success
Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]
best practice, Business, Champions, digital, featured, lifecycle, market research, Smarketeers, sustainability, winning
The Future Face of Digital
The Future Face of Digital Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game […]
