Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love
Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]
commerical, content, fire, Label, Leona, marketing, single, songwriters, strategy, sustainability, syco, Universal
Best Practice in Digital Communications and Content Curation
Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]
best practice, Brand Concept, Content Curation, Digital Communications, Digital Planning, featured, John Legend, market testing, marketing, Social media, strategy, sustainable revenue streams, The Apprentice, x-factor
Streaming Ahead!.. Swift ‘Tailor-made’ Action
Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]
digital, featured, Financials, Justin Beiber, Katy Perry, marketing, Music Streaming, one direction, revenue, strategy, Taylor Swift, Twitter, Value proposition
Second screen consumers and the links to entertainment profits
Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]
brand, credibility, entertainment, featured, gogglebox, insight, marketing, mentors, professional development, sales, second screen, tv, voting, x-factor
Universal – Kylie Minogue Records Joint Venture?
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
The future SYCOLOGY of the X Factor (2012)
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
The New Leaders of Marketing
This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]
brand, ceo, city of London, commercial director, competitive advantage, differentiate, featured, growth strategy, marketing, marketing messages, strategic intent
