Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love

16 Apr , 2015  

Leona Lewis

Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]

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Best Practice in Digital Communications and Content Curation

16 Nov , 2014   Video

john legend

Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]

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Streaming Ahead!.. Swift ‘Tailor-made’ Action

9 Nov , 2014   Video

taylor swift

Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]

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Second screen consumers and the links to entertainment profits

23 Oct , 2014  


Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]

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Universal – Kylie Minogue Records Joint Venture?

19 Mar , 2014  


With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]

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The future SYCOLOGY of the X Factor (2012)

2 Jul , 2012  

Simon Cowell Arriving At X-Factor Auditions

Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]

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The New Leaders of Marketing

2 Jan , 2012  

New Leaders of Marketing

This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]

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