Universal – Kylie Minogue Records Joint Venture?
With Kylie Minogue taking the TV/music brand ‘The Voice’ to new levels, it is clear that she is adding a unique and dynamic value proposition to the BBC show and the wider music industry. As published in my music report “making music for a global audience” it highlights that there are four markets (Children, Clubbers, […]
Artist, brand, critical success factors, featured, growth strategy, Label, marketing, marketing messages, Music Industry, uk music industry, Universal
Emerging Brands – Rhino’s Gym
Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]
brand, competitive advantage, differentiation, growth strategy, gym, kent, marketing messages, rhino, strategy
Marketing for ‘Tossers’
The Tossed brand is somewhat of a phenomenon when it comes to City of London’s multiple lunchtime food retailers and the positioning of its identity. Tossed’s mission statement is defined simply as ‘Turning over a new leaf’ and Tossed not only offers very good tasting products complete with a plethora of very healthy options (calorie […]
brand, city of London, comedy marketing, differentiate, food retailer, growth strategy, humour, identity, marketing messages, slogans
The New Leaders of Marketing
This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]
brand, ceo, city of London, commercial director, competitive advantage, differentiate, featured, growth strategy, marketing, marketing messages, strategic intent
