Content, Digital, Marketing, Strategy
Your 5-a-day For Business
YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]
digital, escapism, featured, mobile, Social media, travel, video
Content, Digital, Marketing, Strategy
The 3 Second Rule
Facebook currently boasts 8 million video views per day. What’s even more surprising is the fact that about 85 percent of those video views happen with the sound turned off and whilst Facebook only registers a ‘view’ at the 3 second mark this provides really useful when designing your creative content. I have seen first-hand […]
content, digital marketing, Facebook, featured, Instagram, Social media, topical, video
Your 2018 Video Marketing Strategy
1.0 The Fundamentals It’s no secret that Google, YouTube and Facebook like to keep their algorithm well under wraps, but as 2018 kicks off it looks like there’s been a few further changes to the algorithm that’s impacts content creators. Content creators invest a lot of time trying to climb the ranks of the search […]
content, creation, featured, mobile, online, Social media, video
The Business Super-fuel Guide – Part 2
Welcome to the second part of The ‘BUSINESS SUPERFUEL’ guide. If you are new to the guide, in short it is a must have guide for those inquisitive strategists who are relentless questioning if their business or career on track
Automation, Business, Capability, featured, market leader, Risk, Systems, transformation
Transform the Corporate Infrastructure to Increase Profits
Transform the Corporate Infrastructure to Increase Profits. In order to succeed in a corporate, start up or in local or central government, it is now critical to transform the corporate infrastructure to increase profits. Don’t let this barrier exist anymore. Today there still exists an enormous gap in how some companies in the top 250 […]
bottomline, bridge, budgets, Corporate, culture, featured, finance, gap, government, increase, infrastructure, investment, leadership, profits, reporting, startup, transfrom
Smarketeers – The Five E’s of Success
Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]
best practice, Business, Champions, digital, featured, lifecycle, market research, Smarketeers, sustainability, winning
Emerging Brands – Rhino’s Gym
Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]
brand, competitive advantage, differentiation, growth strategy, gym, kent, marketing messages, rhino, strategy
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you)
Become an Einstein of Digital Marketing? (Don’t let Dumb + Dumb equal you) With Special Thanks to Allister Frost (Head of Digital Marketing Strategy, Microsoft UK). Please review his Blog here : http://allisterfrost.com) for key insight into digital marketing for this artcile. The latest key trends and practical advice from leading marketers in media identify a […]
brand, ceo, city of London, commercial director, competitive advantage, Corporate, critical success factors, differentiation, digital marketing, growth strategy, Social media, strategic intent, value added proposition, Vision
Jacking up the Wills through Marketing
Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]
Abercrombie & Fitch, brands, competitive advantage, critical success factors, differentiation, Fashion, featured, revenue, value added proposition
Marketing for ‘Tossers’
The Tossed brand is somewhat of a phenomenon when it comes to City of London’s multiple lunchtime food retailers and the positioning of its identity. Tossed’s mission statement is defined simply as ‘Turning over a new leaf’ and Tossed not only offers very good tasting products complete with a plethora of very healthy options (calorie […]
brand, city of London, comedy marketing, differentiate, food retailer, growth strategy, humour, identity, marketing messages, slogans
The New Leaders of Marketing
This year, 2011 has seen a profound and interesting change in how CEO’s/board of directors and executive managers view employee’s internal knowledge and what commercial skills sets that they have across all areas of the business when performing in business. Marketing staff who would like to gain further recognition in order to either raise their […]
brand, ceo, city of London, commercial director, competitive advantage, differentiate, featured, growth strategy, marketing, marketing messages, strategic intent
