Streaming Ahead!.. Swift ‘Tailor-made’ Action
Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]
digital, featured, Financials, Justin Beiber, Katy Perry, marketing, Music Streaming, one direction, revenue, strategy, Taylor Swift, Twitter, Value proposition
Jacking up the Wills through Marketing
Jack Wills has had the fortune of being a luxury clothing brand that has not compromised its pricing strategy or structure even at the hardest economic times in the company’s history and is seemingly still delivering supreme customer value without breaking a corporate sweat. The youthful university marketed brand shows no sign of stopping as […]
Abercrombie & Fitch, brands, competitive advantage, critical success factors, differentiation, Fashion, featured, revenue, value added proposition
