The future SYCOLOGY of the X Factor (2012)
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
SYCO – “How not to be threatened by a crisis”
1.0 Introduction SYCO (Founded by mogul Simon Cowell) is the sole distributor for highly successful television products, X Factor’ and ‘Britain’s Got Talent’ created by ITV and SYCO. SYCO is currently the most successful label within Sony Music which contributes 70% percent of the organisations entire revenue in the United Kingdom. This success is attributed […]
Cher Lloyd, Crisis, featured, ITV, Managing Corporate Reputation, planning, simon cowell, Sony Music, syco
Article – Making Music For A Global Audience
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brand, commercial director, competitive advantage, Corporate, critical success factors, featured, growth strategy, leadership, Music Industry, simon cowell, Social media, Sony, strategic intent, syco, value added proposition, Vision
