The future SYCOLOGY of the X Factor (2012)
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
Cold Calling the Music Industry
Whilst business today is being implemented from one, three and five year business plans it is time to give vital consideration to the next 10 years and effective strategic planning. The shift of consumer focus is more than apparent in industry today and the way in which sales are made but with media related companies […]
ceo, competitive advantage, differentiation, featured, growth strategy, leadership, Music Industry, Social media, Sony, strategy
Article – Making Music For A Global Audience
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brand, commercial director, competitive advantage, Corporate, critical success factors, featured, growth strategy, leadership, Music Industry, simon cowell, Social media, Sony, strategic intent, syco, value added proposition, Vision
