Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love

16 Apr , 2015  

Leona Lewis

Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]

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Best Practice in Digital Communications and Content Curation

16 Nov , 2014   Video

john legend

Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]

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Streaming Ahead!.. Swift ‘Tailor-made’ Action

9 Nov , 2014   Video

taylor swift

Streaming Ahead!.. Swift ‘Tailor-made’ Action. Situation Analysis Huge congratulations to Taylor Swift this week who is innovating and leading the pack with her robust, brave but ultimately commercial decision to remove her new album 1989, its lead single ‘shake it off’ and all her back catalogue of songs from the music-streaming service spotify. In an […]

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The future SYCOLOGY of the X Factor (2012)

2 Jul , 2012  

Simon Cowell Arriving At X-Factor Auditions

Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]

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Emerging Brands – Rhino’s Gym

23 Mar , 2012  

rhinos article image

Emerging Brands – Rhino’s Gym Building a brand from scratch takes a lot of vision and hard work in order to for it to be successful. Some companies manage their brand organically whilst others are highly focused on the micro management and development of brand planning aspects. Rhino’s Gym was founded over twenty years ago […]

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Cold Calling the Music Industry

15 Mar , 2012  

Cold Calling the Music Industry

Whilst business today is being implemented from one, three and five year business plans it is time to give vital consideration to the next 10 years and effective strategic planning. The shift of consumer focus is more than apparent in industry today and the way in which sales are made but with media related companies […]

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Re-design Your Strategy For 2012

5 Dec , 2011  

Re-Design Your Strategy For 2012

“Know your enemy well but know yourself the most” Building on the theme of Sun Tzu ‘The art of War’ 400BC, many businesses will need to re-design and refine their strategies for 2012 and onwards to ensure successful competitive advantages ahead of challenging new markets. In the city of London so many companies are focused […]

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