Content, Digital, Marketing, Strategy

Your 5-a-day For Business

14 Mar , 2018  

Clock Countdown

YOUR 5-A-DAY FOR BUSINESS! This article is aimed at improving your content’s ability to connect (and then resonate) even if it’s just for a few seconds. With consumers 16 – 44 now following up to 100+ commercial brands (not just friends) across their top 5 social media channels, getting the timing right is crucial for […]

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Content, Digital, Marketing, Strategy

The 3 Second Rule

13 Mar , 2018  

3 seconds

Facebook currently boasts 8 million video views per day. What’s even more surprising is the fact that about 85 percent of those video views happen with the sound turned off and whilst Facebook only registers a ‘view’ at the 3 second mark this provides really useful when designing your creative content. I have seen first-hand […]

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Digital, Marketing, Strategy

Your 2018 Video Marketing Strategy

1 Jan , 2018  

video strategy

1.0 The Fundamentals It’s no secret that Google, YouTube and Facebook like to keep their algorithm well under wraps, but as 2018 kicks off it looks like there’s been a few further changes to the algorithm that’s impacts content creators. Content creators invest a lot of time trying to climb the ranks of the search […]

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Digital, Marketing, Strategy

The Business Super-fuel Guide – Part 2

4 Feb , 2016  


Welcome to the second part of The ‘BUSINESS SUPERFUEL’ guide. If you are new to the guide, in short it is a must have guide for those inquisitive strategists who are relentless questioning if their business or career on track

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Marketing, Strategy

Transform the Corporate Infrastructure to Increase Profits

16 Apr , 2015  

Transforming The Corporate Infrastructure

Transform the Corporate Infrastructure to Increase Profits. In order to succeed in a corporate, start up or in local or central government, it is now critical to transform the corporate infrastructure to increase profits. Don’t let this barrier exist anymore. Today there still exists an enormous gap in how some companies in the top 250 […]

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Best Practice in Digital Communications and Content Curation

16 Nov , 2014   Video

john legend

Best Practice in Digital Communications and Content Curation. Right now, everyone has an opinion about what your digital brand is doing online and offline. Whether it’s in your customer service, innovation, media presence, content creation or digital PR If your team can respond to the key elements of conversations this is an amazing way to […]

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Second screen consumers and the links to entertainment profits

23 Oct , 2014  


Second screen consumers and the links to entertainment profits. I would really like to highlight how useful consumers are when producing revenues through their fingertip opinions when engaging with popular programmes such as the X Factor, this audience are so much smarter than brands give them credit for. These consumers see through the well thought […]

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Marketing, Strategy

Smarketeers – The Five E’s of Success

26 Oct , 2014  


Let’s face it the markets are well on our way to recovery after an arduous and profoundly boring 6 years of recession. The reality that is left staring brands in the face is that it’s absolutely all to play for…and right now! Brands must now close those all important commercial gaps in their business before […]

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The Future Face of Digital

4 Mar , 2013  

Digital Fingerprint

The Future Face of Digital   Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game […]

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The 3P’s of Growth Strategy

1 Mar , 2013  

View of London

The 3P’s of Growth Strategy With most companies still reeling from a whole host of key issues such as redundancies, new restructures, a freeze on spending and slow market growth it is critical to recognise that businesses must use insight and focus on three key areas: People Performance Profits People You now have your new […]

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The Trials and Tribulations for Im a Celebrity 2013

27 Nov , 2012  

I'm A Celebrity, Get Me Out Of Here

The Trials and Tribulations for I’m a Celebrity 2013   It’s got to be said another strong year from the ‘I’m a Celebrity get me out of here’ team, however I am going to suggest a new guideline that can limit contestant ability to voiding their voted trial. Let’s review some expectations here, the contestants […]

Music, Strategy

Sony Corporation The Return of the Reigning Emperor

1 Feb , 2012  

sony coorperation

TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Sony Corporation The Return of the Reigning Emperor

Music, Strategy

SYCO 2012 – Commerical Initiative

1 Feb , 2012  

syco ents

TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – SYCO 2012 – Commerical Initiative


Re-design Your Strategy For 2012

5 Dec , 2011  

Re-Design Your Strategy For 2012

“Know your enemy well but know yourself the most” Building on the theme of Sun Tzu ‘The art of War’ 400BC, many businesses will need to re-design and refine their strategies for 2012 and onwards to ensure successful competitive advantages ahead of challenging new markets. In the city of London so many companies are focused […]

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Leadership Verses Micro-Management

9 Sep , 2011  

Leadership vs Micro-Management

Widespread amongst the large corporate environment are insightful visions from strong leaders and key business executives who try their best to engage stakeholders in order to achieve a more efficient working practice in order to meet strategic goals. This breath of visionary fresh air should be a defining and positive moment in reshaping the future […]

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