Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love
Leona Lewis New Single Fire and Her Strategy to Stop Bleeding Love The British queen of pop music Leona Lewis, born from the SYCO camp has a strategic plan to stop bleeding love and return to the UK number one spot with her new single, Fire. I am thrilled to say she is using her […]
commerical, content, fire, Label, Leona, marketing, single, songwriters, strategy, sustainability, syco, Universal
The future SYCOLOGY of the X Factor (2012)
Ahead of this years X Factor, I would like to share and publsih my thoughts on a few options on what should be done this year in order to ‘up the game’ for SYCO/SONY/FREEMANTLE/ITV. This article aims to inform SYCO how they can improve the X Factor 2012with a three stage solution. There are many stages […]
brand, competitive advantage, Corporate, differentiation, featured, leadership, marketing, micro-management, simon cowell, Sony, strategic intent, strategy, syco, value added proposition
SYCO – “How not to be threatened by a crisis”
1.0 Introduction SYCO (Founded by mogul Simon Cowell) is the sole distributor for highly successful television products, X Factor’ and ‘Britain’s Got Talent’ created by ITV and SYCO. SYCO is currently the most successful label within Sony Music which contributes 70% percent of the organisations entire revenue in the United Kingdom. This success is attributed […]
Cher Lloyd, Crisis, featured, ITV, Managing Corporate Reputation, planning, simon cowell, Sony Music, syco
Article – Making Music For A Global Audience
TO DOWNLOAD FILE, PLEASE CLICK THE PDF LINK – Article – Making Music For A Global Audience
brand, commercial director, competitive advantage, Corporate, critical success factors, featured, growth strategy, leadership, Music Industry, simon cowell, Social media, Sony, strategic intent, syco, value added proposition, Vision
