The Future Face of Digital
Is your organisation still reeling with the many constructs and options offered through media and platform? There is an every growing myriad of diversifying key issues from the digital markets that are making strategy setting almost impossible on a 3 year basis? And guess what? Behold another extreme game changer in how customers will interact and how organisations need to step up and monetise new digital channels?
1. Pace – The rate of change is getting faster as more and brighter minds explore and feed into the digital chain and add unique value, making decision buying processes harder for some consumers and businesses.
2. Connectivity – The building blocks of sharing for all of us. What do we need, when, how, what will it cost, what is its value?
3. Web Humanity – Digital has to become a people’s web across, e commerce, tablet and mobile in order to take advantage of the many software applications, exciting rich content and customers preferred choice of portable hardware.
Situational Analysis (March 2013: Source Google/IBM Data)
Setting expectations here, it is clearly evident that digital growth and its business implications are firmly in their digital infancy. The galaxy of far far away from the cult fictional work of Star Wars and the famous Han Solo’s ‘jump to hyperspace’ moto has truly begun. So, what does it mean for you?
More bespoke, more personalised content driven by software, analytics and digital systems that quickly identify and inform of emerging correlations between search, purchase and general activity to enhance engagement and expansion. The old systems should be used as an indicative reference point to demonstrate what ‘change looks like’:
One of the latest app’s to redefine user engagement is Google Now. Its sole purpose is to make every software complaint handset into a personal assistant. The app will learn about consumers lifestyle in less than 24 hours and will start to help with daily life. Some of the handset features are:
The words of content is king have taken a new lease of life. Content is also going to be given to users intelligently and accurately and will continue to grow like a second brain, a PA. This leaves businesses with tremendous options and opportunities when designing new market and product development.
Ironically then technology is demonstrating that strategy itself really can come down to five basic principles and ground roots as concepts. These concepts and principles can be defined as sight, smell, taste, touch, and hearing. They have been there the whole time, it’s just a race of how developers can re-invent the wheel in new and existing ways that absolutely captivate consumers to grow ideas into sustainable profits.